Tea Drops: ad concepts

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Tea Drops

Sponsored · Exhibit 01 · Tea Box Menu Card

A cup of tea with nothing to fish out afterwards.

Tea Drops are pressed from real loose-leaf tea into a single-serve drop that dissolves in hot water. No tea bags, no waste: just drop, stir and sip. Our Thai Tea Box is a bold, spiced place to start.

Drop it. Stir it. Sip it.

Tea without the bag

Thai Tea Box

Dissolves in Seconds
Leaves Settle To Bottom
Bold Taste
Organic & Fair Trade

MYTEADROP.COM

Tea that melts in hot water

Shop Tea Boxes

Format: Menu-card split, product photo
Persona: Café regulars who want tea at home without the fuss
Reason to buy: Melts in hot water
Funnel stage: Middle of funnel
Product: Thai Tea Box
Lands on: Landing page

Why it should work. A menu card makes the four product promises scannable in one glance, with the box photo as proof of what arrives.

Tests. Whether a benefits-first card beats a plain product shot for cold audiences.

Tea Drops

Sponsored · Exhibit 02 · Build Your Own Box

Build the box yourself, and the first order costs less.

Create your own custom tea and boba tea selections, then take 10% off your first order. The Custom Tea Selection is $24.00 and you pick the flavors, so the box is yours from the first drop.

Start with your favorite flavors.

10% off your first order

Custom Tea Selection, $24.00

MYTEADROP.COM

Build your own tea box

Build My Box

Format: Offer on product photo
Persona: First-time buyers who like picking their own flavors
Reason to buy: Offer on your first order
Funnel stage: Bottom of funnel
Product: Custom Tea Selection
Lands on: Landing page

Why it should work. The first-order offer plus a clear starting price removes the two biggest hesitations for a new buyer.

Tests. Offer-over-photo against the proof and product ads for people who already clicked.

Tea Drops

Sponsored · Exhibit 03 · Sampler Collage Spread

Can't pick a flavor? Then don't.

Over 8 Million Tea Drops sold, and the Deluxe Tea Sampler is the easy start: 25 Tea Drops, 3 drops each of 8 customer favorites plus 1 Vanilla Bean Tea Drop. Taste your way to your own favorite.

One box, many first sips.

25 Tea Drops

3 drops each of 8 favorites

Plus 1 Vanilla Bean Tea Drop

Eight favorites, one box

Deluxe Tea Sampler

MYTEADROP.COM

Deluxe Tea Sampler

Shop Samplers

Format: Three-photo collage
Persona: Flavor-curious tea drinkers who hate committing to one box
Reason to buy: Millions of drops sold
Funnel stage: Middle of funnel
Product: Deluxe Tea Sampler
Lands on: Landing page

Why it should work. A collage shows the sampler from three angles and answers the variety question before the click.

Tests. Whether volume proof in the body lifts clicks on the sampler.

Tea Drops

Sponsored · Exhibit 04 · Strawberry Matcha Chips

Your café latte, minus the café.

Our Strawberry Matcha Latte Kit comes with 3 Matcha Tea Drops: premium Japanese matcha blended with natural strawberry flavor. Make a delicious tea latte at home in seconds.

Latte Kits, ready in seconds.

Strawberry meets matcha

13 Matcha Tea Drops
2Premium Japanese matcha
3Natural strawberry flavor

MYTEADROP.COM

Strawberry Matcha Latte Kit

Shop Latte Kits

Format: Product photo, ingredient chips
Persona: Latte lovers who want a matcha treat at home
Reason to buy: Melts in hot water
Funnel stage: Top of funnel
Product: Strawberry Matcha Latte Kit
Lands on: Landing page

Why it should work. Numbered chips turn the box contents into a quick read, and a latte promise reaches cafe drinkers.

Tests. Contents-led creative against lifestyle creative for cold latte audiences.

Tea Drops

Sponsored · Exhibit 05 · Matcha Review Hero

10,000+ reviews, and it all started with a drop.

Think outside the bag. Tea Drops are the easiest (and tastiest) cup of tea you'll ever make, and 10,000+ reviews are behind us. Stir a Matcha Tea Box into hot water and see for yourself.

Grab a Matcha Tea Box.

Think outside the bag

10,000+

Reviews

MYTEADROP.COM

10,000+ reviews and a Matcha Tea Box

Shop Matcha

Format: Product hero
Persona: Skeptical shoppers who want social proof before trying
Reason to buy: Ten thousand plus reviews
Funnel stage: Middle of funnel
Product: Matcha Tea Box
Lands on: Landing page

Why it should work. A big review number on a clean hero shot gives skeptics a reason to trust a new format.

Tests. Social proof as the headline, with a single product as the visual.

Tea Drops

Sponsored · Exhibit 06 · Summer Sips Over Ice

Summer, but make it iced tea.

Drop your Tea Drop into your cup, add 4oz boiling water and stir. Then pour it over a cup of ice. That is iced tea from the Summer Sips Collection, no pitcher needed.

Pour. Sip. Repeat.

Iced in Seconds

Pour it over ice

MYTEADROP.COM

Iced tea in seconds

Shop Summer Sips

Format: Full-bleed photo
Persona: Warm-weather sippers who want iced tea without a pitcher
Reason to buy: Melts in hot water
Funnel stage: Top of funnel
Product: Summer Sips Collection
Lands on: Landing page

Why it should work. The ad teaches the iced method in one sentence, which shows how easy the product is.

Tests. A how-to angle against product-feature angles for top-of-funnel.

Tea Drops

Sponsored · Native 01 · Sunday Tea Notes

My phone note for Sunday tea: four steps, zero effort.

Notes app, Sunday morning. The Deluxe Tea Sampler has 25 Tea Drops, so I can try a different blend each time. Drop one in a cup, add hot water, stir. That is the whole routine.

Simple enough to write down.

Notes

Four steps to a cup of tea

Open the box
Drop one in a cup
Add hot water, stir
Done, no bag to toss

MYTEADROP.COM

Four steps to a cup of tea

Shop Samplers

Format: Notes app over product photo
Persona: Busy people who keep a tea routine in their notes app
Reason to buy: Melts in hot water
Funnel stage: Middle of funnel
Product: Deluxe Tea Sampler
Lands on: Landing page

Why it should work. A notes-app look reads like a real person's routine and shows how little work a cup takes.

Tests. Native-style routine content against polished product ads.

Tea Drops

Sponsored · Native 02 · Gift Chat Thread

What do I get Mom? She owns every mug already.

The Discovery Tea Gift Sampler has 9 Tea Drops, a variety of beloved blends, packed as a gift. Real loose-leaf tea that dissolves in hot water, so she can try a new cup every day.

A gift she can sip tomorrow.

Jess

What do I get Mom?

Tea that dissolves in hot water. She just drops one in and stirs.

Okay, that's actually cute.

MYTEADROP.COM

Discovery Tea Gift Sampler

Shop Gift Sampler

Format: Message thread with photo
Persona: Gift shoppers stuck on what to buy a tea lover
Reason to buy: Organic, bagless, dissolvable
Funnel stage: Top of funnel
Product: Discovery Tea Gift Sampler
Lands on: Landing page

Why it should work. A text thread frames a gift problem a friend would solve, with the sampler as the answer.

Tests. Gifting occasion against self-purchase angles.

Tea Drops

Sponsored · Native 03 · Boba Or Latte Poll

Poll: bubble tea or a tea latte tonight?

Our Beginners Boba Sampler has 10 Tea Drops, a variety of our most popular bubble tea flavors. Prefer a tea latte? Our Latte Kits make one at home in seconds. Vote, then pick your box.

Either way, it's hot water and a stir.

Boba or latte tonight?

Bubble teaTea latte

MYTEADROP.COM

Boba or latte, you choose

Pick Your Box

Format: Stories poll
Persona: Boba fans who also love a creamy tea latte
Reason to buy: Millions of drops sold
Funnel stage: Top of funnel
Product: Beginners Boba Sampler
Lands on: Landing page

Why it should work. A story poll invites a tap and sets two product lines side by side.

Tests. Interactive format for top-of-funnel engagement.

Tea Drops

Sponsored · Native 04 · Evening Camera Roll

Camera roll dump: the tea I make after dinner.

Sunday evening, our Caffeine-Free Tea Bundle. Tea Drops are real loose-leaf tea pressed into a single-serve drop, so a late cup is just hot water and a stir. Nothing to clean up after.

Quiet cup, easy night.

RecentsSunday
eveningEdit

Sunday evening tea, no caffeine

MYTEADROP.COM

Caffeine-Free Tea Bundle

Shop Caffeine-Free

Format: Camera-roll share
Persona: Evening tea drinkers who skip caffeine after dinner
Reason to buy: Organic, bagless, dissolvable
Funnel stage: Middle of funnel
Product: Caffeine-Free Tea Bundle
Lands on: Landing page

Why it should work. A camera-roll look feels like a personal snapshot and ties the bundle to an evening ritual.

Tests. Occasion-led native post against feature-led exhibit ads.

Tea Drops

Sponsored · Meme 01 · Soggy Bag Drake

Plot twist: the tea bag was never the point.

Skip the soggy bag. Tea Drops dissolve in hot water, Microplastic/Bleach Free, and leaves settle to the bottom. Start small with the Mini Tea Sampler and see how much easier a cup can be.

Real leaf. Zero bag.

Claim to confirm with brand: Claim to confirm with brand

Soggy bag out, drop in

Drake Hotline Bling meme about Tea Drops

Fishing a soggy tea bag out of the mug

Tea Drops that dissolve in hot water

MYTEADROP.COM

Skip the soggy tea bag

Shop Mini Sampler

Format: Meme template, product swapped in
Persona: Tea drinkers tired of squeezing a wet bag at the sink
Reason to buy: Microplastic and bleach free
Funnel stage: Top of funnel
Product: Mini Tea Sampler
Lands on: Landing page

Why it should work. The tea bag annoyance is relatable and the contrast needs no explanation.

Tests. Category contrast through humor for cold audiences.

Tea Drops

Sponsored · Meme 02 · Lavender Matcha Distraction

Me, loyal to tea bags until Lavender Matcha walked by.

After a year and a half without a new flavor release, launching Lavender Matcha felt like a rebirth for us. Now it comes in a Lavender Matcha Tea Box, real loose-leaf tea that dissolves in hot water.

Come meet the drop.

New flavor, new loyalty

Distracted Boyfriend meme about Tea Drops

Lavender Matcha Tea Drops

Me, holding a kettle

The tea bags in my cupboard

MYTEADROP.COM

Meet Lavender Matcha

Shop Lavender Matcha

Format: Meme template, product swapped in
Persona: Matcha fans curious about floral flavors
Reason to buy: Organic, bagless, dissolvable
Funnel stage: Bottom of funnel
Product: Lavender Matcha Tea Box
Lands on: Landing page

Why it should work. A flavor launch story gives the meme a real hook tied to the product.

Tests. Origin-story humor for a single flavor.

Tea Drops

Sponsored · Meme 03 · Hot Or Iced Pumpkin

Hot or iced pumpkin spice? Same drop, your call.

Pumpkin Spice Tea Drops come with 3 recipes, and our Pumpkin Spice Latte Kit gets you a seasonal cup fast. Drop it into hot water, stir, then drink it hot or pour it over ice.

Hot water, stir, done.

Hot or iced? Same drop.

Hot Pumpkin Spice

Iced Pumpkin Spice

Me, with one Tea Drop and a kettle

MYTEADROP.COM

Pumpkin Spice Latte Kit

Shop Fall Favorites

Format: Meme template, product swapped in
Persona: Fall flavor fans who can't decide between hot and iced
Reason to buy: Melts in hot water
Funnel stage: Top of funnel
Product: Pumpkin Spice Latte Kit
Lands on: Landing page

Why it should work. The hot-or-iced dilemma ties seasonal interest to how flexible the product is.

Tests. Seasonal occasion in meme form.

Tea Drops

Sponsored · Meme 04 · Bagless Brain Levels

Tea evolution, in four levels.

Tea Drops are made from organic real loose-leaf tea, pressed into a single-serve drop that dissolves in hot water. Not instant. Not bagged. Our Weekend Brunch Bundle puts it on the table.

Not instant. Not bagged.

Four levels of tea